VALTRA WINS THE ‘TRACTOR OF THE YEAR 2018’ AND ‘BEST DESIGN 2018’

12-11-2017

 

JACKPOT FOR VALTRA AT AGRITECHNICA TRADE FAIR

The Valtra T254 Versu featuring the SmartTouch armrest has won the world-renowned ‘Tractor of the Year

2018’ and ‘Best Design 2018’ awards at the Agritechnica trade fair in Hannover. Further, the Valtra A114

model of the brand new A Series was among the five finalists in Best Utility category.

The selection was made by 23 independent journalists representing 24 European agricultural magazines.

‘Tractor of the Year’ is one of the most prestigious awards within the industry, recognising innovation,

technology and performance. It´s the first time Valtra wins the main award of the ‘Tractor of the Year’

competition.

The jury justified their decision of the ‘Tractor of the Year’ award as follows:

“Valtra sets a new standard in intuitive operation; the tractor in general offers high level of comfort,

performance, efficiency and versatility.

The standard fitted SmartTouch armrest with the 9 inch touch screen, the intelligent multiuse drive lever

and the new hydraulic joystick give the best and most straightforward user interface in the industry. It

allows the driver to control and adjust almost any setting of the engine, transmission, hydraulics,

AutoGuide, Telemetry etc. As a matter of fact, it´s a new way of working with tractor terminal.”

And continuing further about the Best Design award of the model, the jury says:

It´s amazing how a brand can change (looking 10 years back), when the right designers take care of the

style. Valtra Versu T254 with SmartTouch represents a very cool looking, modern and elegant tractor.

“Receiving these important awards and finalist recognition is amazing and a great continuation to the

numerous acknowledgements and awards that our 4th generation models have received since they were

first launched in 2014. The Valtra T254 featuring the SmartTouch armrest demonstrates our continuous

development work at Valtra focusing on reliability, ease of use and intuitive solutions so that farmers can

enjoy working with Valtra products and get the maximum benefit from the rapidly developing technology,”

comments Mikko Lehikoinen, Marketing Director, Valtra Inc.

The latest model of the T Series, the Valtra T254 Versu was launched in June this year and customer

deliveries began in August. The Valtra T254V is a true arable working machine, and with SmartTouch it

brings all the latest precision farming tools to the same user interface as the tractor controls. SmartTouch

further enhances driving with the powershift transmission, making it possible to drive like a CVT tractor.

With a maximum output of 271 horsepower, the T254 Versu is the most powerful model in the T Series

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